yasmine nagui [digital-native designer v/2.9]



Sandbox Festival App


Launched: May 2022
Client: Nacelle


Introduction

Sandbox Festival is an annual music festival hosted on the beaches of El-Gouna, Egypt.


The client needed a mobile app to streamline the management of the festival activities to go hand-in-hand with each visitor’s RFID bracelet. The app was to be used before, during, and after the festival experience.



The design process

During the research phase, a list of the most common problems and situations the vistors face every year at the festival was created. Digital solutions in the form of features were proposed to the client in light of these problems.


Limitations and timeframe


We had 3 weeks to design the entire user experience and visual design. Due to the fast nature of the project, we did the research process, created a full journey map, excluded wireframes, and went forwarded with the visual UI design straight after.



Problems faced by visitors + Solutions proposed


1. Visitors line up at the cash booth for a long time to be able to add credit to their balances in order to purchase anything.

2. Visitors are often large groups of friends who get each other drinks then settle their debts  afterwards.


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A digital wallet that can be topped up with money through a credit card, or money can transferred to or from friends. No cash needed.





3. Visitors leave and come back to the Sandbox grounds, often missing out on some performances or announcements.

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The app would display a full visual lineup schedule, with push notifications to announce visitor’s favorite artists or announcement.




4. Visitors often get lost in the festival grounds and/or are not able to identify where facilities are due to the huge crowds.

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An interactive sitemap with all the facilities available would help align the visitors on where they are and where the nearest facilities is.





Design Pillars

With the problems, limitations, and solutions in mind, 3 design pillars were set in order to prioritize certain design solutions to provide the best experience possible:




Adaptive and fast updates


As with any festival, delays and schedule changes are inevitable. Artists don’t always perform on time. The app would need to accomodate flexibility in schedules and notify visitors in case of changes.




Accessible, easy-to-recognize features


Visitors would be using the app 3 days a year. There isn’t much time to get to know the app in order to habituate features. The app has to have clear iconography and clear call-to-actions, so that the visitor would be able to get to what they want as fast as possible.



Drunk-proof experience


Visitors would likely be under the influence of alcohol as they use the app. Sensitive transactions such as money top-ups and transfers would need extra validation in case of errors. Data input should be limited to avoid the situation altogether.



 



Research + Notes








Simplified App Outline








Festival Homepage


The homescreen is the hub of updates where news and updates on the festival happenings appear.








Shortcut Cards

These card styles can be seen throughout the app directing festival go-ers to relevant information.





Lineup Carousel Cards

The carousel announced the upcoming artists scheduled to play in the festival. Each card contains the artist name, time they will play, stage, and an option to add to favorites.




Wallet Cards

The top card can be seen before the festival begins in the case the festival go-er hasn’t yet purchased or activated their pass. While the bottom card can be seen during or after the festival on the screen and in the wallet page informing festival go-ers of their current balance.






Wallet


The Wallet Landing page is where the festival visitor can check on their current balance or their latest transactions. The visitor can also transfer money, manage cards, report a lost RFID bracelet, or cash out the remaining balance.




Top-up Process

The top-up process is where the visitor can add more credit to their wallet balance to be able to purchase items or drinks from the festival vendors.

One of the key challenges for this particular feature was the process of trying to limit the amount of accidental topups. An extra zero added could be a huge accident that we wanted to try to avoid altogether.




Quick-Add Option

The quick-add option was a tool to try and limit the process of adding numbers. The visitor can easily just select from one of three amounts to add instead of typing in the whole amount to top-up














Closed Transaction Accordion



Open Transaction Accordion



Quick-Add Option

The quick-add option was a tool to try and limit the process of adding numbers. So the festival go-er can easily just select from one of three amounts to add instead of typing in the amount to top-up.


Action Cards

navigational Call to actions




Transactional Call to actions











Line-up


The lineup landing page features a long list of all the artists set to play at the festival, with easy shortcuts to access the schedule and the favorites list. While the Artist Page can be accessed by selecting an artist to view their profile.








Artist Page

Each artist profile features a gallery of 2 or 3 photos of the artist to browse, with an easy access button to add to or remove from favorites.  Each artist profile also contains a card with information on the date and time of the artist performance.







Lineup Schedule timeline

The lineup schedule is a key feature in the Sandbox Festival app. It allows the user to live-track all the artists playing across 3 stages simulatenously on any given day. And also shuffle to see who has been playing before, and who is to play after. It is also easily updateable whenever there is any change in schedule.
The show favorites button, when active, would only display the visitor’s favorite artists and dim the others.





Sitemap


The sitemap landing is designed to be an interactive sitemap so that festival go-ers would be able to locate where they are and how they can access facilities such as the stages, bathrooms, bars, food vendors, etc







More Menu


The More Menu was designed to accomodate all the actions and features that a festival-goer can use at a glance. While the notifications tab was designed to notify festival go-ers of announcements, new or expiring offers or promotions, or transfers.


Navigation buttons

All the app pages are consolidated in the profile page so that the festival go-er can access any page directly.



Profile Cards

The more menu provides easy access to a festival go-er’s profile where they can get info regarding their festival passes and make changes to their account settings.






Festival Info


The information section was designed to accomodate frequently-asked questions, articles and updates, as well as information regarding accomodation and transport.


FAQ Accordion card