Hi,
I'm Yasmine!

UX/UI designer + researcher exploring the intersection of creative technology, product design, and digital culture. I connect research, cultural insights, and emerging interaction patterns to transform ideas into innovative experiences and scalable design systems.

Based in Amsterdam. Occasionally in Cairo. Sometimes I code for fun.

Selected clients: Signify (Philips Lighting), Vodafone, KPN, Skoda, El-Gouna Film Festival, Egypt Tourism Authority, GLS, Amazon Alexa, CIB Bank, Four Seasons Hotel, Ora Developers, Azza Fahmy Jewelery, NHS (London Air Ambulance), Nacelle

Currently I work at dentsucreative.amsterdam

LinkedIn
Behance (older UI work)

Contact me

Tell me your name, email, and message and i'll get back to you as soon as I can

All Work

All

user experience

ui/visual

Creative code

{

Strategy

}

{

UX

}

Philips Lighting Web Experience

improving the .com site navigation and user experience.

{

Research

}

{

experience

}

Alexa - Unapologetically Dutch

developing a voice AI that Dutchies would love.

{

Visual/UI

}

{

ux

}

Sandbox Festival App

designing a festival app for the biggest EDM festival in Egypt

{

strategy

}

{

experience

}

London Air Ambulance - Chronoguard

designing an AI-powered trauma panel

{

visual/ui

}

40Mustaqel Web Design + Development

building the studio website for an independent design studio based in Cairo.

{

creative code

}

Don't get lost in the sauce

A practical experimentation with p5.js and Perlin noise

{

creative code

}

Human Condition

ASCII Exploration in Processing

{

creative code

}

Y-Index / Vibecode Gallery

a vibe-coded inspiration and archival platform to capture experiments on the internet.

{

strategy

}

{

visual/ui

}

Bio.bliss - dystopian ecommerce

designing a speculative future for policy change.

All Work

All

user experience

ui/visual

Creative code

{

Strategy

}

{

UX

}

Philips Lighting Web Experience

improving the .com site navigation and user experience.

{

Research

}

{

experience

}

Alexa - Unapologetically Dutch

developing a voice AI that Dutchies would love.

{

Visual/UI

}

{

ux

}

Sandbox Festival App

designing a festival app for the biggest EDM festival in Egypt

{

strategy

}

{

experience

}

London Air Ambulance - Chronoguard

designing an AI-powered trauma panel

{

visual/ui

}

40Mustaqel Web Design + Development

building the studio website for an independent design studio based in Cairo.

{

creative code

}

Don't get lost in the sauce

A practical experimentation with p5.js and Perlin noise

{

creative code

}

Human Condition

ASCII Exploration in Processing

{

creative code

}

Y-Index / Vibecode Gallery

a vibe-coded inspiration and archival platform to capture experiments on the internet.

{

strategy

}

{

visual/ui

}

Bio.bliss - dystopian ecommerce

designing a speculative future for policy change.