Hi,
I’m Yasmine!

UX/UI designer + researcher exploring the intersection of creative technology, product design, and digital culture. Connecting research, cultural insights, and emerging interaction patterns and transforming ideas into innovative experiences and scalable design systems.

Based in Amsterdam. Occasionally in Cairo. Sometimes I code for fun.

Selected clients: Signify (Philips Lighting), Vodafone, KPN, Skoda, El-Gouna Film Festival, Egypt Tourism Authority, GLS, Amazon Alexa, CIB Bank, Four Seasons Hotel, Ora Developers, Azza Fahmy Jewelery, NHS (London Air Ambulance), Nacelle

Currently I work at dentsucreative.amsterdam

LinkedIn
Behance (older UI work)

Contact me

Tell me your name, email, and message and i’ll get back to you as soon as I can

All Work

All

user experience

ui/visual

Creative code

{

Strategy

}

{

UX

}

Philips Lighting Web Experience

improving the .com site navigation and user experience.

{

Research

}

{

experience

}

Alexa - Unapologetically Dutch

developing a voice AI that Dutchies would love.

{

Visual/UI

}

{

ux

}

Sandbox Festival App

designing a festival app for the biggest EDM festival in Egypt

{

strategy

}

{

experience

}

London Air Ambulance - Chronoguard

designing an AI-powered trauma panel

{

visual/ui

}

40Mustaqel Web Design + Development

building the studio website for an independent design studio based in Cairo.

{

creative code

}

Don't get lost in the sauce

A practical experimentation with p5.js and Perlin noise

{

creative code

}

Human Condition

ASCII Exploration in Processing

{

creative code

}

Y-Index / Vibecode Gallery

a vibe-coded inspiration and archival platform to capture experiments on the internet.

{

strategy

}

{

visual/ui

}

Bio.bliss - dystopian ecommerce

designing a speculative future for policy change.

All Work

All

user experience

ui/visual

Creative code

{

Strategy

}

{

UX

}

Philips Lighting Web Experience

improving the .com site navigation and user experience.

{

Research

}

{

experience

}

Alexa - Unapologetically Dutch

developing a voice AI that Dutchies would love.

{

Visual/UI

}

{

ux

}

Sandbox Festival App

designing a festival app for the biggest EDM festival in Egypt

{

strategy

}

{

experience

}

London Air Ambulance - Chronoguard

designing an AI-powered trauma panel

{

visual/ui

}

40Mustaqel Web Design + Development

building the studio website for an independent design studio based in Cairo.

{

creative code

}

Don't get lost in the sauce

A practical experimentation with p5.js and Perlin noise

{

creative code

}

Human Condition

ASCII Exploration in Processing

{

creative code

}

Y-Index / Vibecode Gallery

a vibe-coded inspiration and archival platform to capture experiments on the internet.

{

strategy

}

{

visual/ui

}

Bio.bliss - dystopian ecommerce

designing a speculative future for policy change.