Cono is a chips pack loved by both children and adults for its crunchy rigged texture and wide variety of flavours.
Cheese,
Spicy Ketchup,
Jalapeño Cheese,
Tomato,
Pizza
The client wanted to redesign the packaging design in order to uplift the overall image to target a slightly older audience in a higher class bracket and to add two more types of products to make the following three:
The logo was revamped to a curvier, more comic feel.
The typography was switched to a curvier style while still keeping contrast between white and some primary colors. The grunge texture was removed. The overall symmtery and layout of the typography and holding device was optimized to become more appealing.
Old Logo
Uplifted Logo
The Packaging Design
Cones in Cheese Flavour
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before and after uplift
before and after uplift
New Products
