i’m a digital experience designer, researcher and creative coder driven by the blend of design and computation.

Experience designer and researcher fueled by complexity and sense-making. With a background in digital art direction for advertising and branding agencies, I’ve worked with clients across industries all around the EMEA region in industries such as travel, music & entertainment, telecom, and real estate.

My recent focus is translating insights into impactful customer experiences, addressing topics like digital accessibility, behavioral design, and brand communication.

When not designing, you’ll find me reading obscure articles, grabbing coffee, or doing 12 rounds of vinyasa yoga.

Currently a UX Designer at Dentsu Creative Amsterdam.

︎︎︎linkedIn
︎︎︎Instagram (code experiments)

︎︎︎ Selected Clients banking

Simon Kucher & Partners
CIB Bank
ING Bank
Sparkasse Bank
Volksbanken DE

Music & Entertainment

El-Gouna Film Festival
Sandbox Festival
Middle East Music Event Festival
Nacelle

REAL ESTATE & INTERIOR

Ora Developers
Hany Saad Innovations
Modon Developments

HEALTHCARE

Dar AlTeb
Caregiver
NHS (London Air Ambulance)
Janssen
Saudi-German Hospital travel & Tourism

Egypt Tourism Authority
Go Bus
Sixt
Nile Air
Four Seasons Hotel

AUTOMOTIVE & INDUSTRIAL

Škoda
Miraco
Tartoussieh Engineering & Trading Company
Carrier

DESIGN

Azza Fahmy Jewellery
40Mustaqel
TypeLab - American University in Cairo
11th Hour

OTHER

Philip Morris
Waternet food & Beverage

Froneri
Al-Ahram Beverages
Mondelez
Egypt Foods
EgyBeverages
Nestle

TELECOM & TECH

Vodafone
Smart Villages
NxtVn

SPORTS & FITNESS

CIB Squash Open Tournament
MACFit

Experimentation with Creative Code + ASCII Art

Human Condition - ASCII Exploration

Human Condition is a 360 ASCII visualization of a plague doctor mask crafted with Processing.