i’m a digital experience designer, researcher and creative coder driven by the blend of design and computation.

With my background in branding and digital art direction, I have a pragmatic and adaptive mindset rooted through mindful research, data-driven insight, and iteration. When I’m not designing interfaces and experiences, i’m usually playing around with creative code tools, brushing up on my Javascript, or doing yoga.

Currently based in Amsterdam.

︎︎︎linkedIn
︎︎︎Instagram (code experiments)

︎︎︎ Experience (full resume upon request) Corporate

Senior Experience Designer @ F31 (Haarlem) / Part-time

Nov 2023- Jan 2024

Freelance Digital/Experience Designer (AMS/CAI)

2018 - Present

Senior Digital Designer @ Ntsal (CAI)

Jan 2020 - Jun 2022

Art Director & Experience Designer @ Wunderman Thompson (CAI)

May 2018 - Aug 2019

Junior Art Director & Experience Designer @ Wunderman Thompson (CAI)

Apr 2017 - May 2018

Junior UI/UX Designer @ MitchDesigns (CAI)

Jun 2016 - Feb 2017

UI/UX Designer and Quality Assurance Intern @ Mitch Designs (CAI)

Dec 2015 - Jun 2016

Academic

Master of Science / Digital Design @ Hogeschool van Amsterdam (AMS)

Sep 2022 - Jun 2023

Bachelor of Arts / Graphic Design Minor / Islamic Art and Architecture @ American University in Cairo (CAI)

Sep 2012 - Jan 2017

Summer Elective / Art and Architecture of Ancient Rome @ John Cabot University (ROM)

July 2015 - Aug 2015

Honors/Awards

Master of Science / Cum Laude via Hogeschool van Amsterdam (AMS)

Jul 2023

NL Scholarship (prev. Holland Scholarship) via Hogeschool van Amsterdam (AMS)

Aug 2022

Silver + Gold Effie Award / This is Egypt Campaign via MENA Effie Awards/Wunderman Thompson (CAI)

Dec 2017

Bachelor of Arts / Cum Laude via American University in Cairo (CAI)

Feb 2017

︎︎︎ Selected Clients banking

Simon Kucher & Partners
CIB Bank
ING Bank
Sparkasse Bank
Volksbanken DE

Music & Entertainment

El-Gouna Film Festival
Sandbox Festival
Middle East Music Event Festival
Nacelle

REAL ESTATE & INTERIOR

Ora Developers
Hany Saad Innovations
Modon Developments

HEALTHCARE

Dar AlTeb
Caregiver
NHS (London Air Ambulance)
Janssen
Saudi-German Hospital travel & Tourism

Egypt Tourism Authority
Go Bus
Sixt
Nile Air
Four Seasons Hotel

AUTOMOTIVE & INDUSTRIAL

Škoda
Miraco
Tartoussieh Engineering & Trading Company
Carrier

DESIGN

Azza Fahmy Jewellery
40Mustaqel
TypeLab - American University in Cairo
11th Hour

OTHER

Philip Morris
Waternet food & Beverage

Froneri
Al-Ahram Beverages
Mondelez
Egypt Foods
EgyBeverages
Nestle

TELECOM & TECH

Vodafone
Smart Villages
NxtVn

SPORTS & FITNESS

CIB Squash Open Tournament
MACFit

Middle East Music Event Website Design

MEME (Middle East Music Event) needed a very bold website to match their dynamic and very visual identity.