i’m a digital experience designer and researcher living in the complex spaces between human-computer interaction and social design.

With my background in branding and digital art direction, I have a pragmatic and adaptive mindset rooted through mindful research, data-driven insight, and iteration.

Currently based in Amsterdam. Open for freelance projects and collaborations.

︎︎︎linkedIn
︎︎︎dribbble
︎︎︎ Experience (full resume upon request) Corporate

Freelance Digital/Experience Designer (AMS/CAI)

2018 - Present

Senior Digital Designer @ Ntsal (CAI)

Jan 2020 - Jun 2022

Art Director & Experience Designer @ Wunderman Thompson (CAI)

May 2018 - Aug 2019

Junior Art Director & Experience Designer @ Wunderman Thompson (CAI)

Apr 2017 - May 2018

Junior UI/UX Designer @ MitchDesigns (CAI)

Jun 2016 - Feb 2017

UI/UX Designer and Quality Assurance Intern @ Mitch Designs (CAI)

Dec 2015 - Jun 2016

Academic

Master of Science / Digital Design @ Hogeschool van Amsterdam (AMS)

Sep 2022 - Jun 2023

Bachelor of Arts / Graphic Design Minor / Islamic Art and Architecture @ American University in Cairo (CAI)

Sep 2012 - Jan 2017

Summer Elective / Art and Architecture of Ancient Rome @ John Cabot University (ROM)

July 2015 - Aug 2015

Honors/Awards

Master of Science / Cum Laude via Hogeschool van Amsterdam (AMS)

Jul 2023

NL Scholarship (prev. Holland Scholarship) via Hogeschool van Amsterdam (AMS)

Aug 2022

Silver + Gold Effie Award / This is Egypt Campaign via MENA Effie Awards/Wunderman Thompson (CAI)

Dec 2017

Bachelor of Arts / Cum Laude via American University in Cairo (CAI)

Feb 2017

︎︎︎ Selected Clients banking

Simon Kucher & Partners
CIB Bank
ING Bank
Sparkasse Bank
Volksbanken DE

Music & Entertainment

El-Gouna Film Festival
Sandbox Festival
Middle East Music Event Festival
Nacelle

REAL ESTATE & INTERIOR

Ora Developers
Hany Saad Innovations
Modon Developments

HEALTHCARE

Dar AlTeb
Caregiver
NHS (London Air Ambulance)
travel & Tourism

Egypt Tourism Authority
Go Bus
Sixt
Nile Air
Four Seasons Hotel

AUTOMOTIVE & INDUSTRIAL

Škoda
Miraco
Tartoussieh Engineering & Trading Company

DESIGN

Azza Fahmy Jewellery
40Mustaqel
TypeLab - American University in Cairo
11th Hour

OTHER

Philip Morris
Waternet food & Beverage

Froneri
Al-Ahram Beverages
Mondelez
Egypt Foods
EgyBeverages

TELECOM & TECH

Vodafone
Smart Villages
NxtVn

SPORTS & FITNESS

CIB Squash Open Tournament
MACFit

A Bland, Lifeless Poster

A passion project representing Nasr City, a city known for its terrible infrastructure, distasteful design, and endless traffic.