With urbanisation, life is shifting beyond the capital and old cities.
New boundaries and cities are emerging. But the success of any city comes from its heart — Its center which is right in the middle of everything, bringing everything together. Ora Sheikh Zayed brings two new landmarks — 2 towers and one of a kind public park that definitely sets a new middle in the West.
With new era comes new boundaries. New cities. New lives. New dreams. New futures. New stories. New destination.
New landmark New center in the mid-east New heart of the West. New middle in the middle of everything.
New landmark New center in the mid-east New heart of the West. New middle in the middle of everything.
Architectural elements such as attics and corners were inspiring.
![](https://freight.cargo.site/t/original/i/4f412e7bdc7212a58a88a7c6f4631782644947c2ea95c1a90134690d4f6be005/7c644fe5044d7bacbaf90961387d6b1b.jpg)
![](https://freight.cargo.site/t/original/i/b868354f2f32e2090243ee966d75204b29c2bab6a48fc49efb45e8b09b717ef0/dd0d04e0bf2c7837d76121c4578499a0.jpg)
![](https://freight.cargo.site/t/original/i/1d620579b9ab5bb7f2fe3cad4da00d5afcb29df1e03ce60a92b2d0efd89ac76e/8378b3dfece6d0b286c13aff7a0b246a.jpg)
![](https://freight.cargo.site/t/original/i/1481a6f1177aec67aa320b63c483d8e14e616190fb69d66d897be5545aff8b15/b59481ebf14ca08caf90517c5c05442a.jpg)
The logo is based on the concept of an architectural attic.
A common style element in classical architecture, the typography has a distinctive style at the terminals which lends a very modern treatment to the serifs, creating a beautiful contrast between modern and traditional, while staying premium, sleek and very chic .
![](https://freight.cargo.site/t/original/i/dd5dabb709ac45bfc4d63e264a6eaa142a89721bc8b25c43efea8cb8c0fae392/logo-animated.gif)
![](https://freight.cargo.site/t/original/i/1912565002a4ec4a9474055497a19bef0562c403db0d22e33454ecdfcc06ca61/Asset-75x.png)
![](https://freight.cargo.site/t/original/i/f235a19dda30ec95dbdf5b36c15e803ce813cd1c8b606ad622ab4c474f16a0b7/Asset-65x.png)
![](https://freight.cargo.site/t/original/i/0bc35cc65ff63657c3945ceb5bda4321520fbc0f3f840e4de33f8976ed94f62c/zed-class.gif)
Typography
![](https://freight.cargo.site/t/original/i/62ab18d5e9b579025811f4d04594e2fd3160f50d5a8f736b8a8e971ddc5b421a/Asset-85x.png)
Applications
![](https://freight.cargo.site/t/original/i/98f8311f4a0c99acb8e758882cee0e180e44dc3ad791968ac326558edd7e4c8c/logo.jpg)
![](https://freight.cargo.site/t/original/i/3bc78807505917071c456164fca07271870c0dff4a466a118c851bcd982581e2/b-card-2.jpg)
![](https://freight.cargo.site/t/original/i/b0996a2c1bb465d1e43e63d0dfebf91902ba412047bc0999deab11b265f4d256/folders-2.jpg)
![](https://freight.cargo.site/t/original/i/6313d833320a3919501c0092ad15200399835575c798c74e13b8362d2ef6bf00/222.jpg)
![](https://freight.cargo.site/t/original/i/3dd6f060401a82444913ce16d23036a698fd1f43f5e992806ef47d91fd8fdf72/outdoor-2.jpg)