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ZED Italiano Restaurant



Created: August 2019
Agency: J. Walter Thompson Cairo 
Client: ora Developers
Supervisor: Ibrahim Eslam Interior design & restaurant images: Style Design
Status: Launched
Logo & Identity for Italiano restaurant built inside the ZED Sheikh Zayed sales office.



Designed from a handwritten sketch


This cursive-style logotype highlights the personal and warm feeling of the restaurant, hammering on the Italian home-made cuisine concept.



EUROPEAN-STYLE MENU

A customized two-fold menu with a beverage insert.
CUSTOM PLACEMATS

An asymmetrical , skewed circle resembling the cross-section of a  tree  to be placed under the plate as a placemat.





Italiano Interior 


The brand identity developed into reality by Style Design