ZED Italiano Restaurant

Created: August 2019
Agency: J. Walter Thompson Cairo 
Client: ora Developers
Supervisor: Ibrahim Eslam Interior design & restaurant images: Style Design
Status: Launched
Logo & Identity for Italiano restaurant built inside the ZED Sheikh Zayed sales office.

Designed from a handwritten sketch

This cursive-style logotype highlights the personal and warm feeling of the restaurant, hammering on the Italian home-made cuisine concept.


A customized two-fold menu with a beverage insert.

An asymmetrical , skewed circle resembling the cross-section of a  tree  to be placed under the plate as a placemat.

Italiano Interior 

The brand identity developed into reality by Style Design