A global website experience for MG Motors that offers a ‘more’ that is surprisingly seamless, designed for confident decisions, and engineered to deliver moments of joy.
Introduction
The MG Motors website serves customers across 28 international markets.
The old website was a rigid, cluttered platform that could not grow globally. A messy user flow stopped different markets from showing local services, while long vehicle pages buried critical actions too deep for users to find.
My role involved strategy, navigation, and information hierarchy.
Client
MG Motors
Team
dentsu Creative Amsterdam
year
2025
strategy + cx
Competitor research and analytics informed our design pillars
Facilitate Seamless surprise
A consistent design language across markets and channels while, in select moments, using technology to solve customer needs in a distinctive way.
Ensure confident decisions
A design language that prioritises simplicity and is reassuring refined, allowing users to find the answers to their questions with ease and clarity.
Engineer joyful moments
A design language that creates moments of boldness and daring through visuals, micro-animations and dynamic interaction patterns.
Navigation
One menu from discovery to drive, and beyond.
strategy + cx
Competitor research and analytics informed our design pillars
strategy + cx
Model page
AI Storytelling
